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Postmortems, performance teardowns, and opinions on WordPress published when we have something worth saying. No SEO filler.

Featured · postmortem
Postmortem 12 May 2026 · 9 min read

How a 4 KB plugin update took a $40k/day store offline for six hours

A timeline of the cascade: stale opcache, a missing column migration, and the staging environment that wasn't actually staging. What we changed across our entire client roster in the week that followed.

AR
Adi Rahman · Founder
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Performance

Core Web Vitals are a budget, not a target

Why we ship every site with a written performance budget — and refuse to add features that break it without a tradeoff conversation.

05 May 20267 min
Security

The four plugins that account for 80% of breaches we clean up

A ranked list of the WordPress plugins we've removed most often during incident response, and what to use instead.

28 Apr 20266 min
E-commerce

Variable products vs product variations: pick the right tool

A practical guide for WooCommerce stores with 50+ SKUs. When attribute swatches are wrong, when grouped products win.

21 Apr 202611 min
Opinion

Page builders are not the enemy — bloated themes are

A defense of Elementor and Bricks for the right project, and a checklist for when to scrap them in favor of a custom block theme.

14 Apr 20268 min
Migration

From Shopify to WooCommerce: a runbook

The exact sequence we used for our Sambal & Sons migration. Inventory mapping, URL preservation, payment cutover, and the day-one checklist.

07 Apr 202614 min
Accessibility

WCAG 2.2 AA in 30 days: a small studio's playbook

How we audit, prioritize, and remediate accessibility issues without grinding feature work to a halt. Real timelines, real cost.

31 Mar 202610 min
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