Core Web Vitals are a budget, not a target
Why we ship every site with a written performance budget — and refuse to add features that break it without a tradeoff conversation.
Postmortems, performance teardowns, and opinions on WordPress published when we have something worth saying. No SEO filler.
A timeline of the cascade: stale opcache, a missing column migration, and the staging environment that wasn't actually staging. What we changed across our entire client roster in the week that followed.
Why we ship every site with a written performance budget — and refuse to add features that break it without a tradeoff conversation.
A ranked list of the WordPress plugins we've removed most often during incident response, and what to use instead.
A practical guide for WooCommerce stores with 50+ SKUs. When attribute swatches are wrong, when grouped products win.
A defense of Elementor and Bricks for the right project, and a checklist for when to scrap them in favor of a custom block theme.
The exact sequence we used for our Sambal & Sons migration. Inventory mapping, URL preservation, payment cutover, and the day-one checklist.
How we audit, prioritize, and remediate accessibility issues without grinding feature work to a halt. Real timelines, real cost.